Electronic Arts and the Brazilian Football Confederation (CBF) announced a multi-year licensing and marketing partnership at Gamescom Latam 2026 in São Paulo, returning the Seleção to EA Sports FC 26 and EA Sports FC Mobile. The deal covers licensing rights and joint marketing initiatives, with both sides set to collaborate on storytelling, fan engagement, and new in-game experiences.
For Brazilian football fans, this is the moment that a long, strange wait finally ends. The Seleção hasn’t appeared with full national team licensing in EA’s flagship soccer title since FIFA 21.
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They popped up briefly during FIFA 23, when EA’s World Cup mode update for the Qatar 2022 tournament dropped an authentic squad into the game, only to quietly disappear from later editions once the tournament wrapped. FC 24 and FC 25 both shipped without them. Today’s deal closes that gap.
EA Sports FC 26 celebrates one of the most recognizable identities in athletics.
“Brazil is one of the most passionate and influential football communities in the world,” said Jeff Sharma, VP Brand at EA Sports FC, in a release. Partnering with the CBF and bringing the Seleção back in-game is truly a monumental moment for our players and for FC. This will allow us to deepen our commitment to players in Brazil and across the world, while continuing to deliver authentic experiences that reflect the unique culture, passion, and talent of Brazilian football.”
Sharma isn’t overstating it. The yellow shirt is one of the most recognizable identities in any sport, and locking it in across both the console and mobile sides of the franchise is the kind of headline addition that lands well beyond Brazil itself.
CBF president Samir Xaud picked up the same thread. “This partnership with EA Sports represents an important step in expanding how fans connect with Brazilian football,” Xaud said. “Together, we will create new ways to celebrate our National Team, our players, and our legacy with millions of fans around the world.”
EA is looking to grow beyond the FC ecosystem.
The setting matters too. Announcing the deal on the floor of Gamescom Latam 2026 underlines what EA has been signaling for a while now, namely that Latin America is one of the regions the publisher most wants to grow inside the FC ecosystem.
The CBF now joins a portfolio that already spans more than 20,000 athletes, 750 clubs, 120 stadiums, 35 leagues, and over 300 global football partners. EA’s recent club-level deals with Esporte Clube Bahia and Botafogo de Futebol e Regatas had been the early breadcrumbs, small additions on their own that read in hindsight like an opening handshake before a much larger announcement.
What this actually looks like inside FC 26 and FC Mobile is the next question, and EA is keeping its cards close for now. More on how the partnership will roll out across both titles is expected in the coming months.
