SuperGroupies, a fashion brand offering products inspired by anime and games, is excited to introduce its new collaboration with Witch Hat Atelier! These items are super pretty and versatile, giving fans a dose of magic to add to their daily lives (and, if you’re into cottagecore, these items easily evoke that aesthetic, too).
This four-item lineup of a watch, shoulder bag, ring set, and feather pen set is inspired by Coco, an apprentice witch, and the magical world of Witch Hat Atelier.
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The Pre-order period starts today, February 27, and ends March 23, at 8 PM PST. The expected release month is late September 2025, but keep an eye out for updates on that. Pre-orders are limited, so don’t miss out on this collection! Go here to pre-order.
In the meantime, let’s dive into the specifics for each item.
Items coming to Witch Hat Atelier x SuperGroupies Collab
Here are the item breakdowns from the latest Witch Hat Atelier collection:
Coco Model Watch
The dial is composed of two layers for a sense of depth and decorated with Coco’s iconic pointed witch hat! It is circled with a golden etched design including the Fire, Water, Wind, and Light sigils. The watch will be available for $190 before tax.
Coco Model Shoulder Bag
Mimicking the one Coco used when taking the Pentacle of Proving, the collection’s bag has a front flap embossed with the motif adorning the back of her witch outfit and a side pouch modeled after a Palm Quire! The bag will be available for $170 before tax.
Link Rings Model Ring Set
These rings are an interpretation of the Link Rings used by Olruggio. The carved sigils faithfully represent the original design; match them to unleash the power of this useful contraption! The Ring Set is available for $50 before tax.
Ink Wand Model Feather Pen Set
The feather pen set is inspired by an Ink Wand. Its barrel plating is carved with a pointed witch hat, and it comes in a box adorned with an original design reminiscent of the world of Witch Hat Atelier. The Feather Pen Set will be available for $70 before tax.
What is SuperGroupies?
Every fandom has them, but this fashion brand elevates the “groupie” to legendary status. SuperGroupies is a Japanese fashion brand that offers officially licensed collaboration merchandise inspired by anime, games, VTubers, and more.
Taking your favourite characters and series, this fashion brand designs and creates subtle, stylish items for you to incorporate into your everyday outfits. These products are limited edition and are designed specifically for the fans to be recongizable by other fans with a caveat. If you’re around people who are not a part of the fandom or are unfamiliar, the designs focus on a smart, classy look that won’t draw too many questions from non-fans.
Since its launch in 2014, the company has amassed a massive social media following. Due to its success, it has expanded internationally to spread the love and joy of fandom to a wider audience. The goal has and will remain to celebrate fandoms, and SuperGroupies intends to continue to represent best the core of what makes favourite characters and series so great to its fans.
