Close Menu
  • Support Us
  • Login
  • Newsletter
  • News
  • Features
  • Interviews
  • Reviews
    • Video Games
      • Previews
      • PC
      • PS5
      • Xbox Series X/S
      • Nintendo Switch
      • Xbox One
      • PS4
      • Tabletop
    • Film
    • TV
    • Anime
    • Comics
      • BOOM! Studios
      • Dark Horse Comics
      • DC Comics
      • IDW Publishing
      • Image Comics
      • Indie Comics
      • Marvel Comics
      • Oni-Lion Forge
      • Valiant Comics
      • Vault Comics
  • Podcast
  • More
    • Event Coverage
    • BWT Recommends
    • RSS Feeds
Facebook X (Twitter) Instagram
Support Us
But Why Tho?
RSS Facebook X (Twitter) YouTube Instagram Bluesky
Trending:
  • Features
    Gorr the God Butcher - Marvel Rivals

    Gorr the God Butcher Breaks Into ‘Marvel Rivals’ And Leaves No Survivors

    09/11/2026
    BlizzCon 2026 Key Art

    5 BlizzCon 2026 Predictions That Will Most Certainly Come True… Right?

    09/11/2026
    Best Marvel Video Games

    Marvel’s Top 15 Video Games of All Time

    09/11/2026
    Final Fantasy VII Remake Trilogy

    Could Final Fantasy VII Remake Trilogy Reaffirm a post-mortem Anecdote to its Origins?

    09/10/2026
    Mike Tomlin on the Today show

    I Really Want To See Mike Tomlin’s Minecraft City

    09/08/2026
  • K-Dramas
  • Gamescom
  • Game Previews
  • Sports
  • TCG
But Why Tho?
Home » PC » REVIEW: ‘Ad Infinitum’ — A Harrowing Challenge, If You Can Crack It (PC)

REVIEW: ‘Ad Infinitum’ — A Harrowing Challenge, If You Can Crack It (PC)

Jason FlattBy Jason Flatt09/12/20234 Mins Read
Ad Infinitum — But Why Tho
Share
Facebook Twitter Pinterest Reddit WhatsApp Email

Developed by Hekate and published by Nacon, Ad Infinitum is an atmospheric horror survival game set in Germany just after the First World War. Between the dark and creepy mansion and the trenches of the war front as the game’s main two settings, the game contains ample sources of mystery, puzzle, dread, and regret while the player attempts to discern trauma from reality and unveil their family’s secrets.

Ad Infinitum is the type of game where the more you dig around, reading notes strewn everywhere or clicking on paintings, the more you will uncover its twisted lore. Anything set in post-war Germany with a German protagonist is bound to be filled with the nihilism and trauma that marred veterans of the day. Ad Infinitum has that in spades. Each of the game’s chapters explores another member of your family, your relationship with them, and what kind of monsters they were.

Get BWT in your inbox!

Subscribe to our weekly newsletter and get the latest and greated in entertainment coverage.
Click Here

Get BWT in your inbox!

Subscribe to our weekly newsletter and get the latest and greated in entertainment coverage.
Click Here

But how you choose to encounter those monsters, whether by slaying them or by choosing to recognize the pain that made them who they were and forgiving them is up to you. The story’s outcome will change dramatically accordingly, making the end of each chapter a true choice for the player based on how they personally feel about forgiveness and consequences.

Before making any of those choices though, you have to play through the game. Chapters are generally split between two segments: one taking place in your family’s mansion and another taking place in a dream-like sequence during the climax of the war. While in the mansion, you’ll traverse its dark hallways following strange sounds and phantom visions egged on by your family members. Throughout these segments, the horror comes in the form of atmosphere more than jump scares. It’s generally admissible for people who don’t naturally cling to the horror genre.

Ad Infinitum Gameplay — But Why Tho

These segments are also where the game’s most ravishingly difficult puzzles take place. Many, many an hour was burned attempting to discern the meaning of singular clues and what steps have to be taken to progress. It never felt unfair necessarily, but at least one puzzle per segment felt so oblique that cracking it barely felt rewarding by the end. It took much more than the average reading of a clue and remembering you had passed something earlier that fits the bill. A series of obvious markers would suddenly end and leave you to your own devices to nearly guess the answer in the end. Surely, when Ad Infinitum has guides written online to offer clues the game won’t divulge, it will help mitigate some of the level of frustration that playing blind offered, but if you are a guideless player, expect to spend hours running around between the same few rooms from time to time.

Once you break past the most challenging puzzles and reach the second stage of each chapter, you enter an even more horrific world that makes real battlefields look like playgrounds. Demons representing the sins of war and the humans who make it stand between you and your journey to absolve yourself of the many traumas your character endures. While physical and navigational puzzles remain in this section, you spend more of your time traversing the battlefield and its trenches avoiding the gaze of these demons lest they destroy you. You’ll encounter more notes and the occasional character along the way to flesh out the background, but the real goal is reaching the final monsters of each chapter and making your choice over how to move on from them. While not especially difficult to crack, these final encounters are intense and exciting as a reward for surviving their preceding horrors.

Ad Infinitum is a little off balance when it comes to how difficult and unfair a few of its challenges are compared to the rest of the game, but with enough patience or guidance to make it through those sections, the rest of the game is set at an intense pace, while an excellently creepy atmosphere and a family whose horrors and the trauma they and the war have imparted onto the protagonist fill the game with character.

Ad Infinitum is available September 14th on Xbox, PlayStation, and PC.

Ad Infinitum
  • 7.5/10
    Rating - 7.5/10
7.5/10

TL;DR

Ad Infinitum is a little off balance when it comes to how difficult and unfair a few of its challenges are compared to the rest of the game, but with enough patience or guidance to make it through those sections, the rest of the game is set at an intense pace, while an excellently creepy atmosphere and a family whose horrors and the trauma they and the war have imparted onto the protagonist fill the game with character.

  • Get Now on Green Man Gaming with Our Affiliate Link

Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
Previous ArticleTIFF 2023: ‘Monster’ Is A Tender Triptych Of Morality And Societal Pressures
Next Article INTERVIEW: Building A Lasting Community in ‘Wizard101’
Jason Flatt
  • Website
  • X (Twitter)

Jason Flatt is a Sr. Editor at But Why Tho? and producer of the But Why Tho? Podcast. He's usually writing about foreign films, Jewish media, and summer camp.

Related Posts

Sucker for Love: Crush Landing keyart
8.0

REVIEW: ‘Sucker for Love: Crush Landing’ Blurs Romance With Existential Dread

09/08/2026
Still from the game Crimson Moon
7.5

REVIEW: ‘Crimson Moon’ Provides A Unique Roguelike Experience Despite Its Faults

09/01/2026
Resonance: A Plague Tale Legacy
8.5

REVIEW: ‘Resonance: A Plague Tale Legacy’ Is a Giant Leap Forward

08/26/2026
Mortal Shell 2
8.5

‘Mortal Shell 2’ Is What Soulslikes Should Be

08/26/2026
Star Wars Zero Company keyart
8.0

REVIEW: ‘Star Wars Zero Company’ Is Quality Tactics In Space

08/26/2026
Planet Coaster 2
8.0

DLC REVIEW: ‘Planet Coaster 2’ Silver Screen Pack Focuses On Detail

08/20/2026

Get BWT in your inbox!

Subscribe to our weekly newsletter and get the latest and greated in entertainment coverage.
Click Here
TRENDING POSTS
BlizzCon 2026 Key Art Features

5 BlizzCon 2026 Predictions That Will Most Certainly Come True… Right?

By Mick Abrahamson09/11/2026

BlizzCon 2026 is just days away. The fake leaks are flying everywhere across Blizzard’s different…

Brett Goldstein in Ted Lasso Season 4 Episode 6
6.5
TV

REVIEW: ‘Ted Lasso’ Season 4 Episode 6 — “Don’t Jump Around Much Anymore”

By Adrian Ruiz09/09/2026

. Ted Lasso Season 4 Episode 6 gives nearly everyone room to grow while keeping Keeley trapped in a romantic story that should have been left behind.

Razer Wuthering Waves collaberation Product Review

‘Wuthering Waves’ X Razer Brings Solaris-III To Your Gaming Space

By Charles Hartford09/11/2026

Wuthering Waves X Razer’s mouse mat keyboard, and mouse bring quality performance and one of WuWa’s iconic characters to your computer space

Avatar: Seven Havens keyart News

Paramount+ ‘Avatar: Seven Havens’ Trailer Out Now + Premieres October 9th

By Matt Donahue09/11/2026

Paramount+ has shared the trailer for its new ATLA series, Avatar: Seven Havens along with and its episode schedule following its release date.

But Why Tho?
Facebook X (Twitter) Instagram Pinterest RSS YouTube Twitch
  • CONTACT US
  • ABOUT US
  • PRIVACY POLICY
  • SUBSCRIBE TO OUR NEWSLETTER
  • Review Score Guide
Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small contribution.
Written Content is Copyright © 2026 But Why Tho? A Geek Community

Type above and press Enter to search. Press Esc to cancel.

But Why Tho Logo

Support Us!

We're able to keep making content thanks to readers like YOU!
Support independent media today with
Click Here