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Home » News » Audible Returns to SXSW with The Audible Sound Studio Experience

Audible Returns to SXSW with The Audible Sound Studio Experience

Kate SánchezBy Kate Sánchez03/11/20233 Mins Read
The Audible Sound Studio — But Why Tho (3)
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The Audible Sound Studio — But Why Tho (3)

When it comes to SXSW programming, it isn’t all happening in the Austin Convention Center; a lot of it is happening right across the street at the Audible Sound Studio. For SXSW 2023, Audible is inviting SXSW attendees to visit The Audible Sound Studio from Friday, March 10, through Sunday, March 12. Conveniently located across from the Convention Center and open to the public daily, The Audible Sound Studio will immerse guests in Audible’s premium music storytelling offerings, including volumes from the Words + Music series, “Origins,” and “Breakthrough.”

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During The Audible Sound Studio’s public hours, the studio will feature themed listening moments, photo opportunities, DJ sets, performances, and daily public happy hours. But that’s not all! If you’re feeling adventurous, festival-goers will have the opportunity to receive “Origins”-inspired, made-to-fade tattoos at the “Origins x Ephemeral Tattoo Studio.” Ephemeral’s ink is made with a medical grade solution and carefully selected pigments that allow the body to remove it naturally over time—most tattoos last about one year.

But the most exciting experience at The Audible Sound Studio has to be creating your own vinyl—yes, you can cut your own record! Attendees can also live-record their own song, poem or story in the “Words + Music” recording booth, where experts will cut their recordings directly onto a vinyl record. When it comes to unique experiences, you can’t do better than The Audible Sound Studio; extremely creative and informative, Audible has pulled out all of the stops.

The event captures the beauty of words and music in every facet. In the opening room, you get the chance to experience sound in unique ways at various listening stations and through the DJ at the front of the stage. And in the next room, you get to see the beauty of record creation and even learn more about Breakthrough, the first-ever singing competition developed and launched exclusively as a podcast.

If you’re unfamiliar, Breakthrough is executive produced by Grammy Award-winning and Billboard chart-topping artist/producer duo, The Chainsmokers and award-winning podcast production company AT WILL MEDIA. Following a group of aspiring professional singers as they work through a series of challenges, this Audible Original will allow listeners to connect with undiscovered artists intimately and exclusively through their music and voices, as they learn from the industry’s best along the way. At the end of the season, one artist is crowned the winner.

The Audible Sound Studio is open today and tomorrow  (March 11 – 12) from 1:00pm – 6:00pm located at 310 E 3rd St, Austin, TX.

The Audible Sound Studio — But Why Tho (3)

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Kate Sánchez
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Kate Sánchez is the Founder and Editor-in-Chief of But Why Tho? A Geek Community. There, she coordinates film, television, anime, and manga coverage. Kate is also a freelance journalist writing features on video games, anime, and film. Her focus as a critic is championing animation and international films and television series for inclusion in awards cycles. Find her on Bluesky @ohmymithrandir.bsky.social

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