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Home » News » The Alters Reveals Retro-Futuristic Fashion Collection at Paris Fashion Week

The Alters Reveals Retro-Futuristic Fashion Collection at Paris Fashion Week

Kate SánchezBy Kate Sánchez06/25/20253 Mins Read
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11 bit studios and ZA/UM Atelier are proud to unveil The Alters Collection, a fashion brand inspired by the recently released sci-fi game. This collaboration translates the spirit of The Alters into high-quality, tailored apparel, reflecting the game’s themes of identity, utility, and choice. 

“The Alters is a game about who we are, and who we might’ve been. The way we present ourselves to the world – through clothing, expression, or even the smallest personal details – is deeply tied to the lives we live and the choices we make,” Tomasz Kisilewicz, The Alters Game Director at 11 bit studios, shared in a release to media,
“This collaboration with ZA/UM Atelier felt like a natural extension of that philosophy – an embodiment of identity through design. We can’t wait to see how our community responds to this fusion.”

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Three pieces from The Alters Collection are available for pre-order:

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  • The Jan Dolski Mission Jacket: Retro-futuristic jacket for your daring exploits.
  • The Mission Utility Pants: Designed for both style and practicality.
  • The Dolly Baa-Baag: A fashionable nod to Molly the sheep, the silent sidekick from the game.

“Each member of our collective has deep admiration for the creative work of 11 bit studios,” stated Kristiina Ago, Head of ZA/UM Atelier, in a release to the media. “The Alters’ deep and sometimes painful journey of ‘self’ seemingly implored us to dive into the texture, technique, utility, and storytelling that define Jan Dolski’s style. Our Paris Fashion Week exhibition is the culmination of two years of design exploration. We are extremely honoured to have been entrusted with extending The Alters’ experience, ZA/UM Atelier’s first studio collaboration, into the world of fashion.”

Where can I see The Alters Tour in Paris?

The Alters Collection

The complete collection, born from a shared creative spirit between game and fashion design, embodies uniqueness, quality, and innovation. It premieres at Paris Fashion Week on June 25th with The Alters x ZA/UM Atelier Capsule rolling through the city on a curated mobile route:

  • Start – 11:00 am CEST at: 7 rue du Faubourg Poissonnière (Premium Events office)
  • Stop 1 – 11:30 am CEST at: 2 rue Beaurepaire (Place de la République) – 1h30 stop
  • Stop 2 – 1:00 pm CEST at: 47 rue des Francs Bourgeois (Le Marais) – 1h stop
  • Stop 3 – 4:00 pm CEST at: 34 rue de la Chaussée d’Antin (Opéra) – 1h stop
  • Stop 4 – 5:30 pm CEST at: 3 place des Pyramides (Louvre) – 30 min stop
  • Wrap up – 6:00 pm CEST at: 7 rue du Faubourg Poissonnière (Premium Events office)

The Alters is available now. 

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Kate Sánchez
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Kate Sanchez is Co-Founder and EIC of But Why Tho? She covers video games, film, TV, and anime. Kate is known for championing international media, animation, and media that tells stories from underrepresented perspectives. Kate is also a member of the Austin Film Critics Association and Hollywood Creative Alliance. As a freelance writer, she has bylines at MMORPG.com, IGN, and Game Informer.

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