Get ready, New Englanders, following their internet-breaking popularity, Funko is debuting The DunKings. The viral boy band first debuted during Dunkin’s viral Super Bowl commercial. They’re been an internet phenomenon ever since, spurring countless memes and even a sold-out tracksuit collection.
Fans might’ve missed out on owning the tracksuit in real life, but now they can create a custom Pop! of themselves clad in the DunKing uniform courtesy of Funko. Each custom figure will come decked out in the highly-coveted DunKing’s tracksuit and coffee accessories for a limited time. Priced at $30, each Pop! will come in a special Dunkin’ branded box.
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Funko recently released their Jason Kelce Pop! and looks to capitalize on that popularity with the new drop. It’s just one of many recent customizable releases from the collectibles and accessories company. From February’s Valentine’s special to the recent announcement of the Hello Kitty line to celebrate the 50th anniversary, there’s no shortage to the glut of merchandise being created.
Considering the Dunkin ad became a viral hit upon its release, there’s little surprise that Funko was quick to follow. Now, to appease Bostonians, we need Funko’s with Ben Affleck and Matt Damon in their jumpsuits. The commercial also starred Tom Brady and Jennifer Lopez, and it was one of the better commercials released during the game.
The relationship between Funko and Dunkin’ stands as the first dedicated pop-culture collaboration for Pop! Yourself initiative. The brand looks to commit it’s brand to styaing current with trends and popular discourse. These limited editions seek to capture audiences excitement while being apart of the culture zeitgeist.
