For years, PUMA has relentlessly pushed athletes to be the best version of themselves, both on and off the field, with their stylish performance wear. Now, the iconic brand has joined the starting lineup for Sloclap’s Rematch, the online action video game for PC, Xbox Series X|S, and PlayStation consoles.
Partnerships play a key role in how Rematch delivers content and experiences. The game doesn’t aim to just convey the feeling & joy of “playing” football — it wants to capture the full cultural spectrum around it, where fashion, competition, and self-expression meet. That’s where brands like PUMA come in, helping to anchor the game’s identity and offering players authentic customization opportunities.
Get BWT in your inbox!
Get BWT in your inbox!
“At Sloclap, we’ve always wanted Rematch to reflect the full energy, the style, the competition and self-expression. PUMA is a perfect partner for that: their strong presence in both gaming and football made them an obvious choice. Most importantly, we share a creative vision and a player-first approach that made this collaboration feel like a perfect match,” says Félix Garczynski, Head of Marketing & Publishing at Sloclap.
Puma and Rematch – A Match Made in Heaven
The choice of PUMA is no accident. As a footwear and streetwear brand with strong ties to professional football and a growing footprint in gaming — from collaborations with PlayStation, Minecraft and Rocket League, to sports franchises like EA FC — PUMA brings credibility and creative value to the project.
“Football is part of PUMA’s DNA, so joining Rematch—a game already generating serious buzz—is a natural fit,” says Ivan Dashkov, PUMA Director of Emerging Marketing Technology. “We’re excited to show up in a space where we’re both culturally and competitively at home.
Our Digital Goods team is proud to partner with Sloclap and Kepler Interactive, especially following their breakout hit Expedition 33. Their commitment to high-quality gaming makes this collaboration even more meaningful. Rematch brings a fresh perspective and thrilling gameplay that fans of both football and gaming will love.”
What is available now from this collaboration?
The partnership debuts in-game with the release of an exclusive outfit, with additional content planned for Season 1, including outfits and accessories inspired by both footwear and streetwear. This is just the start of a broader collaboration that will evolve over time, keeping players engaged and visually distinct as they take the field. The in-game Rematch outfit consists of popular in-real-life collections mixed and matched to create a stylish outfit that lets you look as good as you play.
With Rematch, Sloclap has distilled the world’s most popular sport down to its most basic tenets: Teamwork, strategy and skill. The third-person perspective puts you right onto the pitch for nonstop competitive play – there are no fouls, offsides or VAR. Control one player on the field for an intense showdown of 5v5, or choose from a variety of quickplay modes, evolving tactics and decisions to fit the moment-to-moment needs of the match.
Since the game’s launch on June 19, Rematch has taken the video game world by storm with more than 3 million players in its first week of availability and more than 13 matches played. Take part in Rematch, available now with versions starting at $29.99. Play now on Xbox, PlayStation and Steam.
