Since 1996, Sam Machkovech has covered the unique combination of tech and the arts for The New York Times, Ars Technica, The Atlantic, The Stranger, American Way, Edge UK, Polygon, Billboard, Unwinnable, Seattle Met, The Dallas International Film Festival, The Dallas Morning News, and more. He has also guested as a contributor on BBC World Service, Marketplace, KUOW, and Digital Foundry.