Unprecedented times call for unusual solutions, even when it comes to watching movies in today’s uncertain world, where “social distancing” is the new normal.The new independent film Phoenix, Oregon, scheduled to open in theaters this Friday, March 20th, will now offer folks who need a break from the constant drumbeat of coronavirus news the opportunity to watch a new release movie from home at a matinee price of $6.50. And they’ll be helping a hurting small business in the meantime; producers will share all revenue on a 50/50 basis with the group of theaters where it would have been shown. The theatrical-at-home option will be available in the U.S. and Canada beginning this Friday, March 20th at on their website.
Phoenix, Oregon is a funny and bittersweet comedy about two friends, a graphic novelist and a chef, who seize an unlikely opportunity to reinvent their lives, quitting their service industry jobs to restore an old bowling alley and serve the “world’s greatest pizza.” The cast includes James Le Gros (Amazon Prime’s Hunters), Jesse Borrego (Fox’s 24), Lisa Edelstein (Netflix’s The Kominsky Method), Reynaldo Gallegos (Triple Frontier), Diedrich Bader (ABC’s American Housewife) and Kevin Corrigan (Showtime’s Ray Donovan).
Phoenix, Oregon is being released by Aspiration Entertainment in association with Ryan Bruce Levey Film Distribution and was produced by Joma Films with Pied Piper Productions, Lui-G Films, and Sunset Dynamics.
“This is an attempt to alleviate some stress from the locally owned theaters, who are the backbone of independent cinema. We are not offering a ‘day and date’ option, we are offering an opportunity to see our film and support those in need during this crisis, the small businesses/theaters,” says Phoenix, Oregon film booker/distribution rep. Ryan Bruce Levey of Levey Distribution and PR. “The DVD and video-on-demand release will come later, but for now, we want to stand by those theaters that stood by us.”
A “day-and-date release” is a film industry term for when a movie becomes available in theaters, DVD and VOD all on the same day, everywhere.
“We want to encourage safety for our audiences while also supporting the theaters who have committed to our release. We also want to be responsible world citizens while figuring out how to support those theaters, movie fans, and each other. This is different than a ‘day and date’ release in that all of the digital streaming revenues are shared 50/50 directly with the theaters, rather than cutting them out when they need help the most,” says Annie Lundgren, Producer of Phoenix, Oregon.”
Carolyn is a Freelance Film Critic, Journalist, and Podcaster – and avid live tweeter. Member of the African American Film Critics Association (AAFCA), her published work can be found on But Why Tho, The Beat, Observer, and many other sites. As a critic, she believes her personal experiences and outlook on life, give readers and listeners a different perspective they can appreciate.